Unilever's one of the most popular brand is lux they segments lux's market according to geographical locations it further differentiates these segments into.
Lux soap was launched in india in 1929 three in every five indian consumers enjoy theluxurious bathing pleasure of lux during the courseof a.
3 days ago here is the marketing mix of lux which is associated with fmcg industry and deals in the personal healthcare segment it is a subsidiary brand.
Positioning refers to the place that a brand occupies in the mind of the customer and how it is for example, in 1915 jwt acquired the advertising account for lux soap the agency suggested that the increased added value generally, the brand positioning process involves segmentation, targeting and positioning.
Introduction, brand positioning, product life cycle, brand ambassadors positioning of lux presented by : mukund sagar rohit shalini priyanka mukund market segmentation demographics female 16-35 aged marketing strategy of lux soap with reference to hul. Swot and stp analysis of lux soap it also has its various taglines.